PLANTERS Teams Up with Oliver Tree to Give Fans a 'Swicy' Mullet Makeover

America is already enjoying a 'swicier' summer thanks to new PLANTERS Sweet & Spicy Dry Roasted Peanuts - but swicy doesn’t have to end with snacktime. In fact, it’s just the beginning. Now the makers of the PLANTERS brand have teamed up with VaynerMedia and are taking on the boldest hairstyle out there, the mullet – best known as sweet in the front, spicy in the back – and helping it make an epic comeback in partnership with Oliver Tree. The makers of PLANTERS brand are offering fans the chance to rock Tree’s epic ‘do with a limited edition PLANTERS brand x Oliver Tree Sweet & Spicy Mullet, designed by Tree himself.

"The moment I tried this new sweet and spicy flavor, something came over me and I immediately knew I had to spice up my own life,” said Oliver. “The first thing I did was hit the hair salon and have them add horns to my bowl cut mullet. A little extra spice on top never hurt.”

Just like the unexpected kick of red chili peppers after the first hints of honey in new PLANTERS Sweet & Spicy Peanuts, fans can rock the bold, flavorful hairstyle that Tree made truly iconic during his current “Cowboy Tears” tour. And the PLANTERS brand team invites fans to put their own unique spin on the mullet with included styling hair gel, colors and more - and share with @MrPeanutOfficial on Instagram or @MrPeanut on Twitter.

Here for a good time, not a long time, the PLANTERS brand x Oliver Tree Sweet & Spicy Mullet comes with a 16-ounce jar of PLANTERS Sweet & Spicy Peanuts. It drops this Friday, August 12 at 12 p.m. ET for $4.49 while supplies last at PlantersxOliverTree.com.

“Just like with our Sweet & Spicy Peanuts, we wanted to do something delicious - and daring - with Oliver Tree to take this summer to the next level,” said Robbie Koons, PLANTERS brand manager. “We’re thrilled to bring Oliver’s bold Sweet & Spicy mullet to the masses and help peanut lovers channel some of his delightfully swicy energy.”