Pizza Hut Joins Big Zuu and AJ Tracey for Flavour-filled Sky Max Series

Pizza Hut is coming to TV screens with a bold partnership served up by Sky Media and Big Zuu. This exciting multi-platform collaboration sees Pizza Hut sponsor Big Zuu & AJ Tracey’s Rich Flavours, a daring new entertainment series airing on Sky Max from 20th May.

Developed in collaboration with media agency Spark Foundry, the campaign sponsorship positions Pizza Hut as the ultimate choice for feel-good, shareable moments while hooking onto the excitement of the new series launch. Big Zuu & AJ Tracey’s Rich Flavours sees the real-life cousins and rappers tour the globe to gain a glimpse into the lives of the uber rich - all in pursuit of their very own taste of the high life. Leaning on Big Zuu’s longstanding passion for cookery, this show will be a fun, non-stop journey into fine dining restaurants, chefs, wealth experts and hoteliers.

As sponsor of the new series, Pizza Hut will appear in custom idents airing before each episode, including a voice-over from Big Zuu. The creative includes two, 15-second and three, five-second idents, produced by Sky Media, which bring to life real-life moments of connection over the ultimate shared meal - pizza! Pizza Hut’s new ‘Cheeseburger Pizza’ is a highlight and launching at the height of summer, both the sponsorship and new product tap into a cultural moment where fun, food and flavour collide.

This partnership also shines a light on the dedicated Pizza Hut team members behind the scenes, who serve up our iconic pizzas with pride every day. We’ll see Pizza Hut branded content around the show, featuring Big Zuu showcasing his epic cookery skills alongside staff in real Pizza Hut restaurants, rolled out across Sky and Pizza Hut’s Facebook, YouTube, Instagram and TikTok channels. Big Zuu will also share content via his own platforms to maximise reach and authenticity, and further drive brand consideration and cultural relevance.

Big Zuu said, "I’m really excited to be collaborating with Pizza Hut for the launch of my new show, Rich Flavours. We travelled the world sampling the best food there is, and now we’re bringing that energy home.”

Jana Ulaite, chief marketing officer, Pizza Hut UK&I, added, "We’re thrilled to be partnering with Big Zuu & AJ Tracey’s Rich Flavours a show as bold as our menu. At Pizza Hut, we’re all about sparking joy - whether you’re trying a new flavour (like our Cheeseburger Pizza!) for a big family night in at home, or sharing an irresistible slice with friends at one of our restaurants this summer. Pizza Hut is proud to be part of the moments that bring people together. This partnership reflects that perfectly - fun, flavourful, heart warming and unforgettable – wherever you’re enjoying our new creations!”

​Karin Seymour, director of client and marketing at Sky Media, said, "It’s great to be helping Pizza Hut serve up fantastic content through our new collaboration. This exciting partnership connects Pizza Hut with younger audiences across all our platforms in a fun, relevant and engaging way. With Big Zuu on board, we’re expecting big things"

See more from Sky here. 

Check out more Pizza Hut work here.