PIRATE SOUND: Future-Proofs New Studios with Dolby Atmos
Originally designed for movie theatres, the enhanced surround sound technology boasts the ability to pinpoint specific noises to specific locations within a space, producing a more realistic perception of what would be heard in a natural environment.
Now being used outside of cinema, it’s set to replace 5:1 as the new standard for sound, making cinematic experiences available through headphones - where so much daily content is consumed - without the need for additional technology or equipment. With Dolby Atmos, listening to the sound of a fly buzzing through earphones can make it feel it's right there inside your head.
To hear the difference between Dolby Atmos and stereo for yourself, listen to the following two versions of the PIRATE SOUND brand mnemonic below (headphones recommended):
Above: PIRATE SOUND mnemonic mixed in Dolby Atmos.
Above: PIRATE SOUND mnemonic mixed in Stereo.
With streaming services that show long format audio content mixed using Dolby Atmos now incorporating advertising into the viewing experience, the expectation is for all commercial content to be delivered in Dolby Atmos as well.
PIRATE SOUND is embracing this commercial audio revolution, leveraging it to enhance storytelling in advertising in exciting ways. Working with their partners to showcase these boundary-breaking possibilities and produce audio mixed in both stereo and Dolby Atmos, the team is helping creatives fully realise their vision for their ideas to ultimately give audiences the best experience possible.
Keith Ohman, director and sound engineer at PIRATE SOUND, explains "Dolby Atmos is the next level in sound. It gives listeners a more cinematic audio experience through their headphones and helps elevate creative so it can be a feast for both the eyes and the ears. I truly believe the first through the gate will reap the rewards. That client will be a trendsetter."
