Pinnacle Advertising Partners with WeatherTech for Its 13th Super Bowl Spot

WeatherTech is returning to the Super Bowl with a new campaign from its longtime agency partner, Pinnacle Advertising. This marks the 13th Super Bowl spot over the last 12 years (including two years of airing multiple in-game spots) that these two independent companies have collaborated on, demonstrating the success of the Super Bowl in helping to build the WeatherTech brand.

“WeatherTech's success advertising in the Super Bowl, demonstrates the value of investing in big media moments for companies of all sizes who have a great story to tell,” said Michael Magnusson, founder and CEO of Pinnacle Advertising. “We are so excited to bring a new evolution of their story to the game this year and prove that in a match up against large global brands, independent US companies can have a larger-than-life impact on the world’s biggest advertising stage.”

As one of the few independent brands to advertise on the Super Bowl, WeatherTech has used the game as an opportunity to bring its American-made story to a mass audience, highlighting its precision manufacturing processes and attention to detail.  This year the brand is taking a very different approach with an engaging action-packed, music video inspired story that shows how WeatherTech helps you live your best life.

“The Super Bowl is more than just a game; it’s a cultural moment that provides us with a unique platform to connect with millions of consumers,” said David MacNeil, CEO of WeatherTech. “Pinnacle Advertising has been an incredible partner over these past 16 years, consistently delivering work that has helped build our brand and drive sales.”

WeatherTech stands as one of the few independent companies to advertise in the Super Bowl, an investment that is typically made by larger public companies and international conglomerates. Over the past dozen years it has seen the Super Bowl help it drive both brand awareness and results.