Pigeon Pals Share Money Daydreams in Cheeky Progressive Insurance Campaign

Like iconic spokesperson Flo and everyone's favourite Parenta-life coach, Dr. Rick, AOR Arnold has now created two new hilarious animated characters for the Progressive brand. All in an effort to help give potential consumers a 'bird’s eye view' on possibly saving $750 by switching to Progressive.

While there are more to come, these first three animated spots ('Dream,' 'Smartwatch,' and 'Mix It Up') feature The Progressive Pigeons, an 'Odd Couple'-like comedy duo. The platonic pigeons call each other out and give each other a hard time. But deep down, they both know they’re two puzzle pieces that fit together. They’re just two pigeons who enjoy people watching – not to mention daydreaming on how to spend $750.

Through quippy one-liners and quick-witted banter, the pair comment on everything from how this money can buy plane tickets, to everyday expenses like groceries.

The campaign targets young drivers under 35, who value saving money on things like car insurance, especially as inflationary pressures have made everyday expenses like groceries a lot more expensive. The goal is to contextualise just how much $750 can benefit your life, from big ticket items to common essentials.

Donnell Johnson, SVP group creative director at Arnold said, “On the real? $hit’s expensive. And having an additional $750 nowadays to spend on yourself is a big deal. Our wonderful clients agreed with that strategy but also, if we were going to do an ‘imagine the possibilities’ trope, it needed to be surprising; feel like content-first. Enter animation, two amazing voices and human-like pigeons, just kicking it.”

'Dream' and 'Smartwatch' are currently airing nationally and 'Mix It Up' goes live on 1/29. Digital video and social content will be rolling out throughout Q1. The campaign was produced by Emmy-award-winning Nexus Studios, and directed by acclaimed craftsman Conor Finnegan.

“It’s been such a pleasure to work with the Arnold team on this project,” said Conor. “I brought a lot of my experience from stop motion to this project, I think this gives the films a tactile feel while embracing their CG nature. Creatively it’s been a real highlight for me from capturing the right comedic tone to creating and developing Chuck and Gina as characters. I'm excited for this campaign to sit amongst Progressive's flock of impressive films."