PGA Pro Max Homa Promotes Five9’s Intelligent CX Platform in Campaign from Method1

PGA Golf pro Max Homa and his caddie Joe, take to the links in a new campaign to demonstrate the partnership of artificial and human intelligence on behalf of cloud-based CX software company Five9. The initiative from agency Method1, is the first work to follow Homa signing a multi-year sponsorship agreement with Five9.

The ads show the golfer and his caddie playfully showing how their on-the-course partnership is a metaphor for the way in which Five9 brings together both human and artificial intelligence to elevate the customer call center experience. In the social and video content developed by Method1, fans see how Joe anticipates Homa’s every need on the golf course as if he were using artificial intelligence – making them a ‘dream team.’

“The technology powering Five9’s customer service software solutions is complex, but we were able to simplify their story and make it understandable and engaging by playing up the partnership with Max Homa and his caddie Joe,” explained Paul Nelson, managing director of Method1. “Our goal with this work is to create a marketing ecosystem with relevant content that not only generates awareness but also engages customers and drive sales.”

In addition to the video content, Method1 also created a web-based, gamified lead-generation tool tied to the NCAA basketball tournament, that creates brackets of customer experience challenges to show how Five9 improves agent service and the customer experience through the “Five9 CX Bracket Challenge.”  

"Today's consumers demand personalized experiences, and with the CX Intelligent Platform, we help businesses accomplish that through technology and their people,” said Jayashree Rajan, VP of Marketing for Five9. “This new campaign tells this story in an entertaining and authentic way.”

This is the first work to come from a new business partnership between Five9 and Method1. Five9 selected Method1 as a partner because of their proven track record in sports marketing and their ability to build marketing ecosystems that deliver results for their clients.