Peugeot Want you to "Let Your Body Drive"

Peugeot and BETC have created a new interactive online experience - "Let Your Body Drive".

 

 It is a cheeky but fun game that dares you to "let your body drive" in different, slighlty awkward situations – which way out do you choose? 

 

The Peugeot 208 was designed to be an extension of the driver’s body, with more intuition, more sensations and more stimulation. It lets your body express itself, and the game is a perfect illustration of that. It was developed in close cooperation between the teams at BETC Euro RSCG Worldwide and Euro RSCG South Africa, providing the Peugeot brand with exclusive material and even more humour and creativity for the product’s signature – LET YOUR BODY DRIVE.

 

To play – go to www.letyourbodydrive.com and to watch the trailer, click here: http://bit.ly/xnjQFg

CLIENT MANAGEMENT Olivier Gandolfo/ Nathalie Le Maître/ Aude Collerie

AGENCY BETC EURO RSCG

AGENCY MANAGEMENT BETC Euro RSCG : Henri Tripard/ Julien Grimaldi/ Thomas Boutte/ Xavier Blairon/ Olivier Sentucq/ Maxime Huyghe

Euro RSCG South Africa : Kate Lambon/ Kate Pearce

GLOBAL CREATIVE DIRECTOR Rémi Babinet

CREATIVE DIRECTOR Anne-Cécile Tauleigne (BETC Euro RSCG)

Jonathan Deeb (Euro RSCG South Africa)

ARTISTIC DIRECTOR Romy Lunz (Euro RSCG South Africa)

 

COPYWRITER Balekane Mokaditoa, Jeff Harvey (Euro RSCG South Africa)

 

MUSIC ADVISOR Christophe Caurret

MUSIC SUPERVISION Rob Schroeder

PRODUCTION COMPANY JUMP

DIRECTOR Mike Middleton

PRODUCERS Leann Carr

MUSIC 1) JAMAICA : I Think I Like U2 »

Editeur : Warner Chappell

2) Rob Schroeder

Editeur : Robroymusic