Petco Brand Covers Unique Needs of Every Pet

Snap Global and Hungry Man shares its new Petco brand campaign launching across TV, OLV and social.

This campaign acknowledges the undeniably unique needs – and quirks – of the pets we love and positions Petco as the best partner to deliver on them. By tapping into real-life, relatable pet/pet parent moments and spotlighting unusual animal behaviour and infusing humour, we create a hook to highlight Petco’s distinct expertise and ecosystem of pet care solutions across products and services. 

Slap Global began working with Petco this year to develop creative that connects with pet parents and motivates them to choose Petco. The campaign was produced in partnership with Hungry Man director, Dan Opsol, Bandit Editorial and Butter Music.