PETA Turns to the Language of Emojis to Expose Cruelty

BPG Agency and Cut+Run have contributed to PETA'’s new spot “Beyond Words,” a simple but powerful message about unseen cruelty to animals. Edited by Steve Gandolfi and Sean Fazende, the spot activates viewers using the charm of emoticons that quickly transform to reveal an often-overlooked truth about the fashion & beauty industry.