PETA Appoints House 337 to Create Campaign Urging People to Embrace Vegan Fashion

PETA UK has appointed House 337 to create a campaign to tackle the use of animal products in fashion by re-educating the public about where clothes come from to persuade people to stop buying animal product-based fashion and embrace vegan fashion instead.

House 337 was approached by the charity following the success of its ‘Creature Discomforts: Life in Lockdown’ campaign for Born Free Foundation, the international wildlife charity that campaigns to ‘Keep Wildlife Wild’.

The agency has chosen multi-award-winning production company BlinkInk as its production partner and will work on the new PETA UK campaign with young and upcoming director Will Wightman.

The new work will be inspired by the brutal fact that billions of animals are slaughtered every year in the name of fashion – some in the most unimaginably cruel ways. Even materials traditionally considered harmless, such as wool, come at an incredible cost to the animals involved.

Aimed at an audience younger than most charity advertising targets, it will run online in the coming months.

Elisa Allen, director at PETA UK, said, “The more we come to understand about the animals with whom we share the Earth, the harder it becomes to justify tormenting and killing them for a handbag or coat. 

“This new partnership will be a fun, powerful way to encourage people to wear vegan clothes and spread the message that, as PETA’s motto states, animals are not ours to wear.”

Steve Hawthorne, creative director at House 337, said, “Now, more than ever, we need to be mindful of where our clothes come from. If you think being sheared for wool is like getting a haircut, you are sorely mistaken. 

“The good news is that there are more fantastic cruelty-free clothing options than ever before. Loads of big brands and famous designers are embracing vegan fashion. 

“So, the answers are out there. We just need to re-educate ourselves about where clothes come from and what we can do to minimise the suffering in our wardrobes.” 

The PETA appointment is House 337’s first announced new business win since the agency re-branded from Engine Creative and ODD in early September 2022.