Personal Care Brand hello Makes Mundane Moments Magical

Walrus is helping hello, a premium oral and personal care brand from Colgate-Palmolive, say goodbye to boring mornings by making the mundane magical. Today, hello debuts its new, 'Everyday Yay' campaign, proving that even the most basic tasks - like brushing your teeth or putting on deodorant - can become moments of fun. Created with a touch of whimsy by independent agency, Walrus, this marks the agency’s first project for the brand since being awarded the business in late 2023.

Between alarm clocks going off and rushing out the door, it can be tough to find delight in the morning. That is where hello steps in. The ‘Everyday Yay’ campaign features three vibrant, playful spots, following adults and kids as they use hello’s delicious and thoughtful products, and watch in awe as bath toys come to life, wallpaper flutters off walls, and bathroom tiles blossom with colour.

The spots highlight hello’s popular kids toothpaste in ‘unicorn sparkle’ (a bubble gum flavour), ‘adult antiplaque and whitening’ toothpaste, and ‘sweet coconut’ deodorant.

"hello continues to be on a stellar growth trajectory from a revenue perspective, which is a feat that we are incredibly proud of," said Rekha Rao, senior vice president and general manager, hello products. "We are excited for this campaign launch to help continue to drive this extraordinary momentum."

hello’s new campaign and tagline 'Everyday Yay,' will run nationally across video and social platforms, tapping into the insight that small, everyday moments of life can be filled with enjoyment. 

“hello is such a design-forward, multi-sensory brand with a clear path for growth, thanks to the vision of Colgate-Palmolive and their hello team. Most importantly, the people who know hello, love hello,” said Frances Webster, CEO of Walrus. “Our role at Walrus was to simply take what people already love about the brand and build on it, expanding its rich universe and inviting even more people to experience its playful charm.”

“We wanted to visually bring to life the magic that families experience when they start their day with hello,” added Kristen Babkes, senior director of integrated brand marketing at Colgate-Palmolive. “This is all about creating awe and wonder, making people smile, and sharing those everyday wins with the community that loves hello as much as we do. We can’t wait for everyone to step into our world.” 

Available at major retailers like Amazon, Target, and Walmart, as well as grocery, food, and drug stores across the US, hello has established itself as one of the fastest-growing premium brands on the market.