Perrigo Unleashes Latest Tiger Balm TV Campaign

Perrigo – the leading provider of over-the-counter (OTC) solutions for health and wellness – has, with the help of its lead advertising agency Truant, launched a new advertising campaign that creatively conveys the pain relief Tiger Balm can provide through its herbal active ingredients.

The campaign is centred around a TV commercial that uses animation and live action to bring to life the product’s ability to relieve muscular aches and mild pains with herbal active ingredients.

The ad opens on an animated version of the eponymous tiger roaring to life on the pot’s lid, before the little pot opens in a vortex of herbal active ingredients that reform to create the iconic Tiger Balm symbol.

The ad will appear on TV and VoD (video on demand) from 1st September 2021 across the UK. The new campaign will be broadcast to at least 52% of the adult population over six weeks. In a new strategy for the brand, reach will be extended by targeting people with an interest in sports and exercise on social media.

Sander Moeyaert, associate marketing director at Perrigo said: "I am really excited about this new campaign going live. It clearly and powerfully conveys the effectiveness of Tiger Balm as a topical pain relief with herbal active ingredients, while keeping the magic and heritage of this historic brand strongly rooted across the commercial."

Neil Chappell, creative director at Truant, added: “There’s a wide held perception that products utilising herbal active ingredients aren’t that effective. But that’s not always the case. Tiger Balm is trusted all over the world, is genuinely effective and has been relieving mild pain for over a century. So, we blew the lid off by using animation to visually bring these herbal active ingredients to life, showcasing the magic of the Tiger Balm brand in a vibrant way that stays true to the heritage of the brand”