Pereira & O’Dell Launches Social Film for Dell & Intel Directed by Robert Stromberg
On March 25, Dell Inc. and Intel Corporation will debut their latest social film titled, “What Lives Inside,” the fourth in the ‘Inside Films’ series, exclusively on Hulu. The film was directed by two-time Oscar-winner Robert Stromberg (“Maleficent”) and stars recent Golden Globe winner J.K. Simmons (“Whiplash”), Colin Hanks (TV’s “Fargo”) and Catherine O’Hara (“Best In Show”), along with the world’s thinnest tablet, the new Dell Venue 8 7000 Series tablet with Intel RealSense snapshot and an Intel Atom processor. New episodes will premiere for four weeks on Hulu and starting May 6, the full series will be available on WhatLivesInside.com and on YouTube.
‘Inside Films’ is the longest-running branded content series and has continually adopted new genres and social activations ranging from thriller, romance, science fiction and now fantasy. This year’s social component involved Stromberg inviting the public to collaborate with him to complete the film by submitting character sketches and drawings for potential inclusion in the story. Submissions were accepted on www.WhatLivesInside.com from Jan. 13 through March 9, and the winning drawings were handpicked by Stromberg and appear in the film. When the film premieres, viewers will have the chance to see which submissions were chosen to appear in the final version of the film.
The film centers around Taylor (Hanks), the son of an absentee father who finds himself on a journey of self-discovery. His father (Simmons) was a well-known and acclaimed children’s puppeteer who was widely celebrated for his creativity. After his passing, Taylor discovers a mysterious world of his dad’s creation and finds himself on an adventure that will soon unlock his own creativity. The Intel-powered Dell Venue 8 7000 Series tablet with Intel RealSense snapshot plays a critical character in the film, accompanying Taylor on every step of the journey and helping to unlock his creativity. Integrated into the viewing experience in an organic manner, the product’s unique features become the perfect tools for the emerging artist in Taylor to showcase his work. The stunning organic light-emitting diodes (OLED) infinity edge-to-edge screen with more than 4 million pixels captures the rich and saturated colors of his creations. The tablet is also the first to integrate the Intel RealSense Snapshot technology that captures a depth map for every picture taken, allowing Taylor to make instant measurements on his journey.
“Dell’s commitment to innovation is brought to life stunningly through the lens of ‘What Lives Inside,’” said Marissa Tarleton, executive director of Consumer and Small Business, North America Marketing for Dell. “Working with Intel on this project will allow us to continue to inspire consumers, foster creativity among social film fans new and old, and promote the new wave of computing among these communities. Our products have always been at the forefront of innovation and now, through the ‘Inside Films’ series, we have been able to showcase a unique approach to marketing products to consumers.”
This is the first time Dell has collaborated with an award-winning director and cast to produce a Hollywood-quality film. The series, now in its fourth year, has worked with a range of top talent. Past films have featured Hollywood stars such as Harvey Keitel, Emmy Rossum and Topher Grace, and the films have repeatedly won the admiration of Emmy and Cannes committees as well as over 200 million viewers worldwide.
“This social film provides an engaging and unique way to showcase the capabilities of the Intel RealSense technology through the Dell Venue 8 7000 series,” said Doug Parker, vice president of Intel Partner Marketing.
