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Creative in association withGear Seven
Group745

Pedro Pascal Dances to Brazilian Funk in Making Of Video of Apple's 'Someday'

26/03/2025
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Video from TBWA\Media Arts Lab and director Spike Jonze reveals the production process of the spot

Apple has released the ‘making of’ film for its latest AirPods 4 campaign. The film, directed by Spike Jonze and starring Pedro Pascal, showcasing Active Noise Cancellation through heartbreak, stunning visuals, expressive movement, and immersive sound. The film illustrates the creative process with Spike and Pedro.

Spike’s vision creates a universally resonant moment that showcases AirPods 4 with ANC. His powerful visual metaphor offers escape from reality with practical effects and camera techniques achieving dramatic visual transformations.

“The story that is being told is the idea of someone who is in a breakup and how the world transforms into this person's sort of internal experience. A heartbroken world and the idea of the promise of healing," explains Pascal about his character's emotional journey.

For the first time, AirPods 4 bring ANC to an open-ear design with enhanced fit and comfort. Featuring upgraded microphones, the H2 chip, and advanced computational audio, AirPods 4 with ANC help to reduce environmental noise like airplane engines, city traffic, and more

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