The revolutionary digital and linear advertising delivery company, Peach, today welcomes Storm Keys and Jason Trout to its growing enterprise team. Jason joins as chief digital officer to help spread the word about the exciting opportunities Peach offers the industry’s most forward-thinking brands, media agencies, broadcasters, agencies and post production companies. Storm joins as enterprise sales director, who will be supporting Peach’s sales teams worldwide.
Jason Trout is an extremely experienced digital media professional, holding numerous senior roles in the online world including managing director of Exponential and, most recently, EMEA managing director of Unruly (A Newscorp Company). He has also worked in TV with Sky and publishing with EMAP where he was director of sales.
Speaking of his appointment, Jason says: “I’m really thrilled to be working with Peach on this exciting project. Peach has established an enviable reputation in the global TV community and can do the same in digital as more client spend moves into online. Marc Pritchard, Procter and Gamble’s chief brand officer, describes online as a swamp and most practitioners acknowledge a close resemblance to the Wild Wild West. Step forward Peach who can bring order, transparency, time, and cost savings as well as experience to all the key stakeholders in the ecosystem.”
Storm joins from MediaMonks where he was leading new business in Europe. During this time, he worked with major advertisers including Mondelez, P&G, Google, and more. Previous experience also includes work in the digital space, during which he helped to run commercial partnerships and branded content for The Webby Awards.
Storm says: “I’m thrilled to be joining the team! I saw the explosion of content across all channels first-hand at MediaMonks and noticed brands often lack an organised delivery process. Peach offers something simple but powerful and can alleviate huge problems for advertisers.”