Partizan's Djawid Hakimyar directs playful commercial for holiday brand First Choice. Shot in Turkey, at one of the brand's resorts, the ad emphasises the ridiculous value of the prices at First Choice. Featuring a drummer complete with drum set emerging from the swimming pool, a merman being shot out of a canon and a floating sumo wrestler having a pillow fight, the comedic spot highlights the brand's message in true Djawid style.