Parents Act like Big Kids in Cute Toys "R" Us Spanish Christmas Spot

The excess of work, the stress of the holiday season, or the mechanical way in which we buy online these days are some of the reasons why Christmas has been losing its magic among adults. Toys "R" Us wants to bring back this magic with its latest campaign, where the brand pays homage to the simple act of playing, to get excited about toys, but above all to cherish the time we spend playing with our children.

With the approach of spending quality play time with our children, Toys "R" Us has created a spot where the roles are reversed and the child acts like an adult, in this case to take his father out of his office directly to the store to play.

In 2018, Toys "R" Us announced that it would be closing many of its stores across the world. Global firm Green Swan bought out the brand's Spain and Portugal operations in August of this year. Paulo Sousa Marques, CEO of Toys "R" Us Iberia, states: "After the acquisition of Toys "R" Us in Spain and Portugal, the company has gained a new life, full of originality. Toys "R" Us stores will increasingly be a space for families to enjoy moments of joy and excitement, and this film transmits everything we are now and want to provide to families. This Christmas we will demonstrate that the magic of playing is important for everyone, every day."

"Being an Iberian company, we wanted a campaign by and for both Spaniards and Portuguese. The entire Toys "R" Us Marketing team got involved and worked together with the LOLA team to achieve the campaign's objectives. LOLA understood exactly what we are and what we want. We believe that this film celebrates the magic of Christmas as it is felt and lived in our region of the world, with family and with joy,” says Paulo.

The TV spot goes went live on November 24th in Spain and November 25th in Portugal.