Paper Moose Launches Hybrid AI Creative Testing Tool 'Moose Review'

Sydney-based B Corp indie creative agency Paper Moose unveils Moose Review, a first of its kind hybrid testing tool that uses human and AI data to pre-test creative concepts. This launch coincides with agency co-founder Joshua Flowers stepping up as invention chief to lead the charge on innovation, AI integration and next-gen creative services.

Moose Review is the first flagship product to be launched as a result of Paper Moose's commitment to turning cutting-edge technology into practical, easy-to-use tools. In development for over a year, the platform empowers brands to conduct rich qualitative pre-testing, achieving what used to require tens of thousands of dollars and weeks of time in mere minutes and a fraction of the cost. By fusing best-in-class marketing science with human and synthetic audiences or ‘synths’ as they are fondly referred to in-house, Moose Review helps to get a broad set of views and opinions that might otherwise be overlooked.

Joshua Flowers has this to say about the new tool: ‘AI hype is intense, and yet very few applications of the technology in this industry are actually providing value. We’ve been working hard to develop tools from scratch to provide actually useful, marketing science backed insights. Our goal is to enable CMOs and marketing teams to make more informed decisions without the gigantic price tag and multi week wait times of traditional focus group testing. Moose Review provides actionable insights with human reviewers in as little as 10 minutes, and synthetic reviews in literally less than a minute. The ability to test as early as scripts and scamp KVs and as often as necessary is profound.’

"Being fiercely independent allows us to iterate on tools like this quickly without bureaucracy dragging us down," added co-founder Nick Hunter. "We're harnessing the same powerful technologies as the large holding company agencies with none of the frustrating baggage. This agility gives our clients the advantage to be hyper-competitive, efficient, and confident their marketing investments deliver measurable effectiveness."

"We've been quietly inventing, prototyping, and proving these tools internally for years.  Now it's time we share our work with the world. We’re ready to partner with forward-thinking CMOs looking to get to high quality and actionable insights faster."

For more information visit papermoose.com, or hit Josh and Nick up for a demo.