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Creative

Pantone Twists Colours to Create Stunning Other-Worldly Landscapes

Pantone and TBWA\Paris used the universal language of colour to build unique worlds

Pantone Twists Colours to Create Stunning Other-Worldly Landscapes

In partnership with advertising agency TBWA\Paris, Pantone, the provider of professional colour language standards and digital solutions, is featured in a campaign that invites you to unleash your creativity.

Through five visuals that are just as colourful as they are explosive, Pantone reaffirms its leadership position as the colour authority and encourages people to continue to explore colour.

Between the blue cactus of Mexico and the red pinnacles of the Australian desert, Pantone takes us on a journey into a new colour-filled universe.

Through a campaign based in a world of pure fantasy, Pantone establishes a universal language of colour aimed at guiding everyone in building a world that resembles them.

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Company: Pantone

Agency: TBWA\Paris

Account managers: Marcie Foster, Deepali Agarwal

Agency managers: Jonathan Serog, Marine Letourneur, Jules Chazot, Pierre Draber

Executive Creative Directors: Benjamin Marchal et Faustin Claverie

Art Directors: Nicolas Vidolov et Théo Lebihan

Art Buyer: Feriel Simon

Photographers: Johner Images, Pakawat Thongcharoen, Pongsakorn Jun, Stefan Mokrzecki, Mammuth