Palmolive Encourages You to Reconnect with Nature

Palmolive’s latest campaign, created in partnership  with VML, shines a spotlight on the natural, revitalising power of their products. Launching across Australia and Aotearoa New Zealand,  “Paahhlmolive” taps into the sensorial joy in nature and the sense of  revitalisation that comes from using Palmolive Naturals, made from 95%  natural origin ingredients. 

People are increasingly finding themselves disconnected from the nature  that surrounds them and its revitalising, uplifting, benefits. In today’s fast paced world, the need to find moments of rejuvenation and renewal is more  important than ever. Palmolive’s aim is to offer those brief but powerful  moments of helping people reconnect with themselves, with nature and feel  re-energised.

Anthony Crewes, senior marketing director for Colgate-Palmolive South  Pacific, explained, “With this campaign, we wanted to deliver a message  that really resonates with the daily grind. 'Paahhlmolive' playfully captures  Palmolive’s dedication to make washing feel less passive and more  energising.” 

Paul Nagy, chief creative officer, VML APAC commented, "The campaign is  a fun interpretation of what brief moments of revitalisation can feel like on  the inside, like a moment in nature... or that shower you have at the end of a  long day... you know the one."  

"Paahhlmolive" will leverage a mix of digital and social film channels,  complemented by digital spots airing across Australia, and TV and digital  spots airing across Aotearoa New Zealand. Additionally, strategically placed  out-of-home (OOH) advertisements will appear near supermarkets and in  shopping centres, ensuring maximum visibility at key points of purchase.