Paddy McGuinness Shares His Best Hacks in Onken Yoghurt Spot

Creep latest work for Onken, directed by Peter Lydon and produced sister, The Vigilante Group. 

Creep also share some lovely words from the Peter, the director, to chat about the process, and give some more insight on what a lovely job this was to work on.

"The chance to work with Paddy McGuinnes was a big pull. Added to that the Onken scripts were strong and I could immediately see how Paddy would nail them. Right away Matt Pamm and Simon Hipwell were very collaborative and keen to get my take on the scripts. We had one day, and one location - so we wanted to make every moment count. We focused on structuring the dialogue and the action in way that maximised the day without compromising the humour, and working with Paddy was a breeze. He didn’t need a huge amount of direction - he is such a natural that it went smoother than we could have ever hoped. The things that we thought were funny on the page became 30% funnier in his hands. Vigilante put together a great team and we sailed through the day cracking all the planned scripts and few bonus ones"