Outsider's James Rouse Directs Trio of Hilarious Spots for The Guardian

Weekends are a battlefield, sometimes against the ones you love the most. If you’re not careful, other people will steal all the fun and own your weekend. Arm yourself with the Guardian/Observer, because if you don’t own your weekend, someone else will. 

The campaign consists of three films; Roast, Kid’s Party and Fun Run, which are running on TV, VOD and in cinemas. The films were created by BBH London and shot by James Rouse at Outsider.