Oscar Hudson Shoots Synched Up Shape-Shifting Sofas to Show How IKEA Suits Every Season

Oscar Hudson has shot an ad for IKEA as part of their #WonderfulEveryday campaign, created by Mother.

Building on the home improvement brand's 'Ghosts' spot that launched earlier this week, the new music-video / ad toys with the idea that much like music, textiles can transform your mood.

The project linked IKEA with indie-pop band Teleman to show how simple fabric changes can transform a home; from loud patterns and colourful accents to soft tones and muted palettes.