Oreo's 'Super Important Test'

Wieden + Kennedy Portland have today launched a new digital activation called 'Super Important Test'. The Super Important Test is a website for OREO fans to cast their vote for best part of the OREO: the cookie or the creme. After submitting a vote, a series of entertaining and comedic videos—over30 in total—inform whether you got the right answer. From oddly captivating 2D horse animations to hilariously realistic robotic cats, there is something for everyone. The catch—regardless of your answer, you are told that you are right, over and over again. Because when it comes to cookie vs. creme, there is no wrong answer.

 

 

Credits

 

CLIENT Oreo

PROJECT NAME Super Important Test

CONTENT TYPE Microsite

CLIENT CONTACT Susan Burris 

LAUNCH DATE March 18th, 2013

URL www.SuperImportantTest.com

 

W+K PORTLAND

Creative Director Jason Bagley / Craig Allen

Digital Director Matt O’Rourke

Copywriter, Digital Creative Jarrod Higgins

Art Director Ruth Bellotti

Account Team Scott Sullivan / Jessie Young / Ken Smith

Broadcast Producer Katie Reardon

Broadcast Production Director Ben Grylewicz

Interactive Producer Robbie Veltman

Exec Interactive Producer Lori DeBortoli

Information Architect Jake Doran

Digital Designer Paul Levy

Creative Technologist Ryan Bowers / Billy McDermott

Executive Creative Directors Joe Staples / Susan Hoffman

 

VIDEO PRODUCTION PARTNERS

Video Creators Carl Burgess / Cat Solen / Tony Foster / Fatal Farm / Jimmy Marble / Max Erdenberger / McRorie / Power House / Agile BrandTelligence / Visual Arts and internal W+K resources, including W+K Motion Department and Don’t Act Big Productions.