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OREO Cakesters Launch in Canada with Limited Edition Cake Shop

28/01/2025
Advertising Agency
Toronto, Canada
479
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In partnership with Toronto Maple Leafs' William Nylander, the playful 'Willy Good Cake Shop', will serve free OREO Cakesters in January

The wait is over! OREO is bringing the highly anticipated and long-awaited OREO Cakesters to Canada. A deliciously soft twist on the classic OREO cookie, OREO lovers in Canada can finally enjoy the indulgence of OREO Cakesters creme filling sandwiched between two soft-baked cakes.

In partnership with William Nylander, the Toronto Maple Leafs player with some of the 'softest hands' on the ice, OREO will open its doors to a playful cake shop in Toronto, exclusively offering OREO Cakesters for free for a limited time only, while supplies last. 

Located in Toronto's Union Station from Tuesday, January 28th until Friday, January 31st, Willy Good Cake Shop will be a haven for passionate OREO cookie lovers and Toronto Maple Leafs fans alike. For a limited time, fans are invited to enjoy a free sample of the new soft-baked treat, participate in branded photo opportunities, and have a chance to win prizes including Toronto Maple Leafs tickets and limited-edition Willy Good Cake Shop merchandise.

"OREO fans have patiently waited for OREO Cakesters to come to Canada and we're so excited to finally bring this indulgent soft-baked experience to Canadians," said Chantal Butler, VP of marketing, Mondelēz Canada. "The playful connection between the deliciously soft OREO Cakesters in partnership with 'soft hands' William Nylander to bring to life Willy Good Cake Shop makes this launch truly special."

This partnership is part of the brand's multi-year deal with the Toronto Maple Leafs announced in September 2024.

"The Maple Leafs and OREO partnership is rooted in creating unique experiences for fans and consumers, so we are thrilled to introduce this first-of-its-kind cake shop to the city this week," said Jordan Vader, senior vice president, global partnerships, MLSE. "With the help of William Nylander, we look forward to giving Torontonians the opportunity to engage with two fan-favourite brands in a special way just steps away from the home of the Maple Leafs."

OREO Cakesters are now available in two delicious flavours, Original and Golden, at participating retailers across Canada. Each box of OREO Cakesters contains five packs of two cakes – making them an easy to pack snack that's fun to share for home or on-the-go enjoyment.

Willy Good Cake Shop Hours

  • Tuesday, January 28th - Thursday, January 30 from 8am-7pm ET
  • Friday, January 31st from 8am-5pm ET

Located at Union Station, 65 Front Street W. Toronto, ON (Front Street Promenade).

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