Orangina "Statistics"

Fred & Farid Shanghai add to last year's Oragina success with two new hilarious spots and a stunning print campaign for this refreshing soft drink. Pigeon poo, canon's and goat headed ladies - all in a day's work for this talented agency... Using the talents of The Glue Society and world famous photographer, Rankin to create this fun and beautiful images. 

 

To find out more and to get a snapshot of the madness, check out the making of.... 

To view the work: 

Pigeon: 

 

 

Canon-Ball:

 

Print:

 

 

Creative Credits

Agency: Fred & Farid Paris-Shanghai

Brand: Orangina

Campaign : Statistics

 

TVC:

Creative Directors: Fred & Farid

Copywriters: Fred & Farid, Gian Carlo Lanfranco, Rolando Cordova

Art directors: Rolando Cordova & Gian Carlo Lanfranco

Brand supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin

Agency supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon

Tv producer: Karim Naceur

Post-producer: Elise Dutartre

Director: Glue Society (Gary Freedman)

Production: Nouvelle Vague

Producer: Sandrine Lima

 

Print:

Creative Directors: Fred & Farid

Copywriters: Nick Moss & Dan Northcote-Smith

Art directors: Nick Moss, Dan Northcote-Smith, Volker Gehr

Brand supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin

Agency supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon

Art Buying Carmela Guiragossian

Photographer: Rankin