Orange Helps Customers Say 'I Love You' in Pan-African Valentine's Campaign
‘Babycakes’, ‘Sweetheart’, ‘Honey Bear’, ‘Captain Love’… these are just some of the millions of nicknames that we give to our nearest and dearest as a way of expressing just how much we care about them.
To celebrate Valentine's Day 2016, Orange International has created a Pan-African advertising campaign, telling the universal and touching story of these endearing ‘Love names’.
Through humoristic storytelling, the TVC shows that with an endless number of love names there's an endless number of ways to say I love you. Whichever way you choose, Orange has a way to help you to express your love to your ‘Snuggle Bunny’.
Accompanying the film is an interactive map that allows lovers all over Africa to send a private message to their special ‘Marshmallow’.
Account Manager: Hélène Furge, Hugo Takacs
TV Producer: Pierre Marcus, Guillaume Delmas, Frédérique Le Goff @PRODIGIOUS
Creative Director: Steve O’Leary (international)
Copywriter: Antoine Querolle, Martin de Bokay (Jr)
Art Director: Bastien Bourdier, Jean Charles Lumet (Assist)
Executive Creative Director: Marcelo Vergara
Planner: Libby Little (Strategic)
Creative Agency: PUBLICIS CONSEIL
Account Managers: Ignacio Chavez Rodriguez, Lucie Calligaris
Account Management: Cécile Lejeune, Charlotte Garel
Illustrator: Vaïnui de Castelbajac
Project Director: Vincent Roby, Vanessa Matias (Digital)
Developer: Simon Lamellière
Digital Production Company
Creative Director: Steve O’Leary (International)
Music and Sound
Sound Design: Joël Tessonneau @ PRODIGIOUS
Post Production / VFX
Post Production House: Pierre-Arthur Goulet @ PRODIGIOUS
Director: Manu Coeman
Producer: Karen Barel (Quad)
Production Company: QUAD
Category: It, phones, Av and computers , Network
Genre: People , Storytelling