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Orange Helps Customers Say 'I Love You' in Pan-African Valentine's Campaign

Publicis Worldwide, 7 months, 2 weeks ago

Publicis Conseil is behind the campaign, which includes a TVC and an interactive map

Orange Helps Customers Say 'I Love You'  in Pan-African Valentine's Campaign

‘Babycakes’, ‘Sweetheart’, ‘Honey Bear’, ‘Captain Love’… these are just some of the millions of nicknames that we give to our nearest and dearest as a way of expressing just how much we care about them.

To celebrate Valentine's Day 2016, Orange International has created a Pan-African advertising campaign, telling the universal and touching story of these endearing ‘Love names’.

Through humoristic storytelling, the TVC shows that with an endless number of love names there's an endless number of ways to say I love you. Whichever way you choose, Orange has a way to help you to express your love to your ‘Snuggle Bunny’.

Accompanying the film is an interactive map that allows lovers all over Africa to send a private message to their special ‘Marshmallow’.

Creative Agency

Account Manager: Hélène Furge, Hugo Takacs

TV Producer: Pierre Marcus, Guillaume Delmas, Frédérique Le Goff @PRODIGIOUS

Creative Director: Steve O’Leary (international)

Copywriter: Antoine Querolle, Martin de Bokay (Jr)

Art Director: Bastien Bourdier, Jean Charles Lumet (Assist)

Executive Creative Director: Marcelo Vergara

Planner: Libby Little (Strategic)


Account Managers: Ignacio Chavez Rodriguez, Lucie Calligaris

Account Management: Cécile Lejeune, Charlotte Garel

Illustrator: Vaïnui de Castelbajac

Project Director: Vincent Roby, Vanessa Matias (Digital)

Developer: Simon Lamellière

Digital Production Company

Creative Director: Steve O’Leary (International)

Music and Sound

Sound Design: Joël Tessonneau @ PRODIGIOUS

Post Production / VFX

Post Production House: Pierre-Arthur Goulet @ PRODIGIOUS

Production Company

Director: Manu Coeman

Producer: Karen Barel (Quad)

Production Company: QUAD

Category: It, phones, Av and computers , Network

Genre: People , Storytelling