Optus Sweet Animated Spot Supports ‘Donate Your Data’ Initiative for Kids

Optus has partnered with Bear Meets Eagle on Fire to produce a new animated spot as part of the second installment of its ‘Donate Your Data’ initiative. 



The ongoing program, which allows anyone with the My Optus App to donate some of their unused data to kids all over Australia who might need it, kicked off in December 2018. It has already seen over 5.7 million GBs of data donated through the app.

Furthermore, as the country now turns to online education, remote work and telehealth to protect the community during the COVID-19 pandemic, Donate Your Data aims to help young Australians stay connected by offering them greater access to data.


“Unfortunately, some Aussie kids really are getting left behind academically and socially, because they can’t access the same things their classmates can,” said Melissa Hopkins, marketing director at Optus.

“Donating a bit of your data just helps them feel more connected to all that’s going on in their lives. It really does make a difference.”

Called ‘Jumpstart’, the spot was created in collaboration with award-winning Danish animation studio Sun Creature and shows how one boy whose jet pack has run out of power, gets a little unexpected help so he can rejoin his mates who’ve already flown off into the sky.

“It’s a simple idea about empathy and sharing some of what you have,” said Micah Walker co-founder of Bear Meets Eagle on Fire.

“I’m really pleased with how Louis, Guillaume and the talented team at Sun Creature helped us bring it to life. We’ve wanted to work with them for a while now.”

Watch Jumpstart here: https://vimeo.com/386861945