Opera GX's Capsule Collection Makes the Whole World Your Desktop

Opera GX, the browser built for gaming, launched today their first foray into the world of fashion with The Pret-a-Portable Collection by Hed Mayner. Modelled by Estonian artist and internet icon Tommy Cash, the capsule collection promises to make the whole world a desktop for PC gamers. 

Since the invention of the personal computer, PC gamers have either been chained to their desks… or forced to leave their precious setups behind when they set out into the world. But that’s about to change. Because today, Opera GX is presenting the Pret-a-Portable collection, created by award-winning fashion designer Hed Mayner: A line of clothing and accessories that allow gamers to take their gear wherever they go – and we mean all their gear – no matter where their next sidequest takes them. 

At the centre of the capsule collection is the PC Purse: An ridiculously oversized handbag that’s big enough to fit a gamer’s entire setup inside – from their mouse to their monitor and all those damn cables – and stylish enough to sport in any setting (if they can fit it through the door). An accessory that truly puts the purse in “personal computer”… by putting your PC in a purse. 

And now that the browser’s users will be switching to street mode, they’ll need a PChic outfit to match – plus a place for all their extra peripherals. So Opera GX and Hed Mayner are completing the collection with a stylish ensemble – featuring a branded tracksuit, bomber jacket and poncho – designed with loads of extra pockets to hold the rest of a gamer’s go-to inventory items (like controllers, headphones and doritos). 

To create the campaign, Opera GX once again collaborated with independent agency Officer & Gentleman, who’s been working with the brand since 2021. According to Alex Katz and Javi Iñiguez de Onzoño, cofounders of the agency: 

“While Opera GX’s new line of alt+couture helps PC enthusiasts go fully mobile, it’s also a collection full of contradictions: It’s simultaneously practical but wholly impractical, convenient yet completely inconvenient, functional and dysfunctional – and high fashion for people more interested in high scores. So who better to model the new line than an internet sensation who defies any label: Rapper, producer, visual artist (and one of our personal heroes): Tommy Cash. For years, he’s been turning heads on the catwalk with his brilliantly off-the-wall stunts, and he’s bringing that same energy and originality to this collaboration.”

Together with brand, Cash launched the collection with an eye-catching performance during Hed Mayner’s F/W show at Paris Fashion Week – one in which the artist set up his computer during the show, and spent his time playing games and surfing the web on Opera GX while the models showed off their looks on the runway. 

Users can sign up for the waitlist starting today!