Opendoor’s Christmas Ad Challenges Off-Season Home Selling Tradition

Consumers traditionally don’t transact in real estate during the winter months. And yet, 26% of both buyers and sellers don’t feel the season has any influence over when they buy or sell their home.

To explore this shift - and the idea that any time of year is the right time to move - Opendoor is releasing a new ad titled 'Bright Lights.' The new spot marks the second creative from its 'Reasons to Move' series.

'Bright Lights' is a festive tale of one homeowner’s breaking point. When a neighbour's over-the-top holiday décor invades his bedroom, it's enough of a reason to sell his home with Opendoor right away. The humorous twist shows that with Opendoor’s seamless process, even the smallest reason can be reason enough to pack up and go - even during the holidays.