Open Farm Pet Foods Loves Your Pets as Much as You

Open Farm - North America’s fastest-growing pet food brand - has launched a new brand campaign, marking a bold push to increase top-of-funnel growth and reach a new generation of pet parents with its values-first positioning.

Titled 'We Are Just as Obsessed with your Pet as You Are' the campaign was created in partnership with Raindrop and includes a hero spot (with 15-second cutdowns) running across CTV, Meta, and YouTube. The ad opens on a charming first-date moment: a man walks into his date’s apartment, only to discover it’s covered in photos of her dog, Bruce. Initially stunned, the two soon connect over what truly matters - their shared obsession with their pets, and feeding them premium, ethically sourced food from Open Farm.

The decision to lead with TV marks a strategic evolution in Open Farm’s media mix. While digital and social channels have historically driven the majority of brand discovery - and will continue to play a key role - the company is now expanding its upper-funnel efforts to reach even more pet parents through the scale and storytelling power of TV.

Backed by strong performance in recent consumer research, including meaningful gains in awareness and usage, high retention, and ingredient quality as the top purchase driver, the campaign aims to unblock brand awareness and drive both digital traffic and in-store visits to pet specialty retail.

“As a brand, we’ve seen incredible growth in awareness and usage, and now we’re investing in continuing that momentum with our biggest brand push in years,” said Katie Rankin, senior director brand marketing, Open Farm. “This campaign is about connection, not just between pet parents and their pets, but between our brand and the people who care deeply about what they feed them.”

“Some of us have pets, and some of us love our pets just a little bit more. We wanted to celebrate that love story between you and your pets and the part Open Farm plays in it,” said Jacques Spitzer, CEO and CCO, Raindrop. “Caring about your pets means caring where their food comes from and how it’s sourced. With that peace of mind, you can now get back to the petting and funny voices you make for them.”