Open and Smythe Go Big with Launch of First-Ever Brand Campaign

SMYTHE, in partnership with their creative agency Open, has launched its first-ever brand campaign, including out-of-home, digital video, Meta and Google ads. 

Celebrating its 20th anniversary in the fall of 2024, SMYTHE has evolved from focusing on tailored blazers to creating full seasonal collections. While their collection launches have typically been targeted digital campaigns, this will mark the first time the company has solely promoted the brand itself, and its first foray into OOH.

With OOH located near SMYTHE’s flagship Summerhill boutique, the high-impact visuals showcase the suiting and tailoring for which SMYTHE has become known around the world. Open coordinated the booking of international model Nikki McGuire for the featured talent, and worked with longtime SMYTHE collaborators photographer Christopher Wahl and stylist Rita Liefhebber.

“As longstanding partners of SMYTHE, we are thrilled to support them in their continued growth and evolution,” said Jessica Rogers, design director at Open. “It’s an exciting time to see the brand take this next step!”