Ontario Racing's UNFILTERED Docuseries Concludes with a Thrilling Finale

After a captivating journey through the heart of Ontario's horse racing industry, UNFILTERED, the groundbreaking docuseries presented by Ontario Racing, created by TAXI and supported by the Ontario Lottery and Gaming Corporation (OLG), has released its exhilarating finale. Featuring unprecedented behind-the-scenes access and a compelling narrative, UNFILTERED has left both seasoned racing enthusiasts and newcomers to the sport spellbound.

In a remarkable finale that captures the essence of horse racing like never before, UNFILTERED showcases the extraordinary talent and dedication of jockeys, trainers, and the majestic thoroughbreds that grace the tracks. Among the featured horses in the finale are:

• Cool Kiss, jockey Emma-Jayne Wilson.

• Wickenheiser, jockey Rafael Hernandez.

Throughout the docuseries, UNFILTERED aimed to immerse audiences in the world of horse racing, delivering a raw and unscripted experience. The response from fans and the racing community has been overwhelming, and the impact of the series was felt at the prestigious King's Plate event.

Gordon Thain, executive director for Ontario Racing, expressed his enthusiasm, stating, “Through the captivating documentary series UNFILTERED, we've had the privilege of showcasing the true essence of our industry. The finale is a testament to the dedication of all those involved, and we are thrilled with the positive reception it has received."

Maxine Chapman, VP brand and marketing officer of OLG, added, “I am deeply proud of our collaboration with UNFILTERED, which has brought the exhilaration of horse racing to unprecedented heights. The King’s Plate provides the backdrop for the final episode, we take pride in shining a spotlight on the Horse Racing industry through this docuseries, contributing to the growth of the sport by attracting additional fans”.

Lisa Kahn, exec director, planning, at EssenceMediacom, commented, “We wanted to create excitement and drive fandom in partnership with Bell across all their properties, and UNFILTERED has exceeded our expectations in achieving that goal."

Graham Lang, chief creative officer at TAXI, emphasised the use of advanced cameras to capture The King's Plate in the highest quality possible, saying, “UNFILTERED represents our commitment to delivering a raw and unscripted portrayal of this captivating sport that is aimed and bringing the viewer along a highly visceral and emotional journey.”

As the thrilling finale of UNFILTERED approaches, viewers can watch the full docuseries, with all five episodes now available. The series is accessible on Crave, TSN, TSN+ and YouTube.

Media for this campaign was handled by EssenceMediacom, creative was handled by TAXI.