Sun, 29 Jan 2023 23:27:01 GMT
The Only One In The Room collective has revealed 10 finalists for the inaugural ‘Destroy this Brief’ initiative, which launched in 2022 to tackle the industry’s prevalent diversity and inclusion challenges.
The brief asked participants to find ways to open the industry up to, and attract, diverse talent.
The diversity and inclusion initiative saw 108 high-calibre entries from across both the industry and globe, with the 10 finalist ideas consisting of talent from agencies including The Hallway, Hero, Ogilvy, BMF, Special, and Cocogun:
The 10 entries will progress to the second round of judging, where a star-studded global industry jury will cut them down to a shortlist of five, which will be announced the week commencing the 6th of February. The jury comprises of:
The five shortlisted entrants will then be invited to present their ideas live to the jury.
Avish Gordhan, co-founder and jury chair of Only One In The Room and Chief Creative Officer at Dentsu Creative, said: “We've been blown away by the quality and quantity of submissions we received for the inaugural #DestroyThisBrief. Thank you to everyone who took the time to put their minds to this challenge. The energy, creativity, and enthusiasm we’ve seen on this brief is exactly what is needed to make a lasting and meaningful difference to diversity and inclusion in the industry.”