Only Mac Keeps Up with Gen-Z Creators in Apple's First Mac Campaign in China

Apple unveils its first-ever Mac students campaign in China. The documentary style social film from TBWA\Media Arts Lab Shanghai features three gen-z creators showing how only Mac can keep up with their explorations. The film aims to fire up gen-z ambitions and inspire them to pursue their passions through authentic stories. 

Hé Tongxue, one of the top creators on Bilibili (youth-centric top video site in China), explores music creation and storm chasing with two student creators while enjoying ‘paomian’ (instant noodles). Paomian is a staple in Chinese student life, providing quick meals during countless nights of studying. Just as Mac powers students' explorations, ‘paomian’ fuels their journeys in college. 

The film, shot entirely, on iPhone 15 Pro gives insight into how creators manage to do it all on Mac. Su Di Ke is a photography major with a passion for climate science who combines STEM and content creations to educate the public about weather. An avid storm chaser, Su Di Ke can explore in the field for hours with MacBook Pro’s all day battery life. 

Deng Yi Fei, a cultural management major and aspiring musician, balances academic responsibilities while advancing her music career. The powerful performance of Apple silicon and GarageBand for Mac allows Deng Yi Fei to produce music anywhere on the go on his MacBook Air.

Hé Tong Xue uses MacBook Air himself to transform imaginative tech concepts into captivating inventions and content for his eleven million followers on Bilibili.

Mac ensures students and creators can work to their fullest potential with enhanced features including Apple silicon, all-day battery life, and seamless integration with iPhone. Other features include Pages, Numbers, WPS, DaVinci Resolve, Final Cut Pro, Adobe Photoshop, and QGIS. 

The campaign will appear on digital and social media.