Omar Apollo Builds Himself a Home in Intimate Video 'Evergreen'

SMUGGLER directing duo rubberband. have brought us an understated film for Omar Apollo's latest single 'Evergreen'. rubberband. have placed Omar on a soundstage slowly building a home for himself, this intimate film parallels the musical construction of 'Evergreen' with the act of building. It is a physical representation of internal turmoil, an ode to heartbreak and yearning.

rubberband. said of the work, “The concept for evergreen was largely about representing an internal emotional experience externally, in physical space. To place Omar the performer into a visual representation of the feelings he was attempting to communicate, and without being too heavy-handed give them shape and a physical form. We thought a lot about how someone shows something internal, and we all pushed ourselves to do so as simply as possible. Omar was a dream collaborator and we’re very excited to share this piece with the world.”