OMA Awards Celebrate Best of Australia's OOH Industry

The best in out of home were recognised last night at the 2025 Outdoor Media Association (OMA) Industry Awards, held at Crown Sydney.

It was a night of energy, celebration and recognition, shining a spotlight on the people who make the out of home industry thrive.

The awards recognise professionals whose commitment, creativity and innovation continue to raise the bar.

More than 90 nominations were received this year, proof of the strength and growth of the OMA’s membership base.

OMA CEO Elizabeth McIntyre said, “The atmosphere at Crown last night was electric. The industry awards are a rare moment for out of home to hit pause, come together, and celebrate our people. Congratulations to all our winners and finalists whose passion and creativity keeps our industry moving forward.”

In addition, former JCDecaux CEO Steve O’Connor and the late Keith Forbes, formerly of Buckle Brothers, were inducted into the OMA Hall of Fame.

“Both are incredibly deserving, having contributed so much to the out of home industry. The moving tributes from industry stalwarts last night are a testament to the strength of their legacy, one that continues to shape what we see today,” Elizabeth McIntyre added.

Finalists and winners were chosen by judges: Adam Cadwallader, managing director, Motio; Brad Bishopp, CEO, Bishopp; Cathy O’Connor, CEO, oOh!media; Charles Parry-Okeden, independent chair of the OMA and MOVE; Ged Hart, managing director, Total Outdoor Media (TOM); Kirrily Hirst, director of sales, GoTransit; Kirsty Dollisson, managing director, TorchMedia.  

The winners across 15 categories and Hall of Fame inductees are as follows: 

Emerging Leader Award

·       Alex Hobbs -- oOh!media 

OMA Industry Award

·       Michael Cali -- oOh!media

Excellence in Innovation Award 

·       Sabarish Chirakkal -- VMO 

Outstanding Service Award 

·       NSW | Two Winners: Adam Cadwallader - Motio and Jason Bell -- oOh!media

·       QLD | Chris Tyquin -- goa Billboards 

·       VIC | Danielle Cameron -- VMO 

·       SA | Mark Williams -- oOh!media 

·       WA | Phil Dada -- GoTransit Media Group 

Rising Star Award 

·       NSW I Brendan Murphy -- Motio 

·       QLD I Samantha Shakspeare -- Bishopp Outdoor Advertising 

·       VIC I Kate Sproule -- oOh!media 

·       SA I Maddison Caputo -- oOh!media

·       WA I Dominic Driscoll -- oOh!media

Excellence in Design & Construction

·       The Icon (Melbourne): JCDecaux & Hanlon Industries 

Excellence in Field Work & WHS

·       Fernando Alfeirao, QMS Media

Hall of Fame 

·       Keith Forbes (post-humous) 

·       Steve O’Connor (former CEO JCDecaux)