O&M NY & Peyton Manning Bring Some Catchy Lyrics to Nationwide Jingle

Didn’t have a chance to catch last night’s NFL kick-off game? Then you missed the latest Peyton Manning TV spot – part of a campaign launching for Nationwide with the help of agency, Ogilvy & Mather New York.

In the spot “Jingle” which launched last night during the NFL’s first official game, Nationwide used their original partnership with Peyton Manning to debut their new logo, now including an eagle, referred to as ‘N and eagle’ logo to the Thursday Night Football crowd.

Throughout the 30 second spot, Peyton Manning finds himself humming the Nationwide tune like many of usdo after hearing the jingle. Peyton sings it throughout his day – while he gets ready for and during practice, while he runs his ‘Omaha’ plays with the team, takes an ice bath and eats a chicken parmesan sandwich. Taking it one step further, Peyton takes the liberty of adding his own lyrics to the melody of the Nationwide jingle.

The campaign, which also includes online video, print, digital, social, radio and signage,  aims to educate the public on their rebranding process, which ties in with the new logo.