Olympics Action Plays Out Across UK Digital OOH for the First Time
Ocean has
launched its Rio 2016 sports coverage across its full motion city and roadside
out of home screens with highlights of inspirational performances featuring
Team GB competitors.
In
partnership with Team GB, Ocean has scheduled the playout of full motion
broadcast coverage in exclusive six minute slots 11 hours every day as the
Games play out. The short films are supported by content from Team GB’s
Instagram feed.
Sixteen days
of coverage will feature across 98 screens in seven UK cities including The
Loop, Signature Outdoor’s city centre network and key full motion retail
locations such as Eat Street and Canary Wharf in London. The film vignettes are
supported by content from Olympics sponsors including Omega,
DFS and Strongbow.
Ocean CEO Tim Bleakley said: “Working with Team GB and being recognised
as a live streaming platform is a milestone moment for Ocean and digital out of
home. Exclusive content from the Olympics in such high impact environments with
full broadcast capabilities transforms the way brands are using our medium to
reach wider audiences.”
Team GB is hoping for another strong performance from its squad at Rio 2016. Every medal win, starting with the record beating first Gold Medal for 21-year-old swimmer Adam Peaty, is relayed as it happens across the Ocean portfolio.
Ocean’s large format screens are turning either bronze, silver or gold as the medal tally rises. Accompanying exclusive media content is supplied by Getty images, allowing the nation to celebrate immediately and together during each “Medal Moment”.
