OLIVER Welcomes Katy Dunn as Executive Client Partnerships Director

OLIVER – the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands – announces the appointment of Katy Dunn as executive client partnerships director. This marks another strategic addition to its UK Senior Leadership Team as the agency continues to strengthen its position as brands' closest growth partner for 2025 and beyond. 

This key appointment follows a series of senior hires and promotions within OLIVER UK's leadership team, reflecting its commitment to assembling industry-leading expertise to drive its ambitious 2025 strategy. Reporting to Ed Howarth, chief client officer, Katy joins OLIVER's UK Leadership Team, bringing over two decades of expertise in Global Customer Engagement, CRM, and Loyalty across various sectors including Retail, Travel, Luxury, Automotive, and CPG. 

Prior to joining OLIVER, Katy held senior positions at RAPP – part of Omnicom’s Precision Marketing Group – where she progressed from strategy partner to managing partner, collaborating on global growth initiatives. Her impressive career also includes roles as customer director at IAG, overseeing brands such as British Airways and Iberia, and various leadership positions at dunnhumby, where she specialised in delivering personalisation at scale and communications strategy. 

"Transforming the way that brands connect with customers is difficult, not least when, as an agency partner, you are often a step removed from brand customers. By partnering with brands on the inside, OLIVER is transforming Customer Engagement in a way I haven’t seen at any other agency," said Katy Dunn, executive client partnerships director at OLIVER UK. "While others struggle to break free from traditional CRM models, OLIVER is pioneering what's next - from GenAI innovation to agile in-house teams. I'm particularly excited about working with my teams to lead transformative retail strategies and drive creative innovation that shapes the future of customer experiences." 

In her new role, Dunn will work closely with OLIVER's UK Leadership Team on key accounts across fashion, retail and FMCG. Ed Howarth, chief client officer, OLIVER UK, commented, "Katy's extensive experience and deep understanding of customer-centric marketing will be invaluable as we continue to grow and innovate in partnership with our clients.” 

Amina Folarin, CEO, OLIVER UK added, “This appointment is part of our broader initiative to enhance OLIVER’s senior leadership capability, ensuring we remain at the forefront of marketing innovation and continue to deliver exceptional value through our unique in-house agency model. It follows other recent Senior hires and promotions, including Ed Lee – also previously RAAP – ensuring OLIVER is entering 2025 ready to enable clients to do better and faster marketing, powered by our bespoke GenAI technology offering.”