OLIVER Promotes Amina Folarin to UK Group CEO

OLIVER – the world’s only company to exclusively design, build and run in-house agencies and marketing ecosystems for brands – has named Amina Folarin as its new UK group chief executive officer (CEO).

Amina steps over from her role as global chief inclusion and people officer to become the UK’s new chief. Given her five-year, award-winning, tenure at the helm of the company’s international HR operation ~ where she grew a 500-person-strong recruitment and DE&I team to support brands, as well as secured a #40 spot on The Times’ Best Places to Work list ~ Amina was first-choice to empower OLIVER’s people and support brands in their next stage of growth.

Sharon Whale, deputy group CEO at OLIVER and the Inside Ideas Group, said, “We are the fastest growing marketing business in the UK, and have always been intensely people-first and operationally-minded. We wanted someone that could be brands' closest partner; helping them innovate as well as remain people-focused. Amina has an incredible track-record of delivering better capability and work for clients in innovative ways. We wish her all the luck in her new role.”

Amina will appoint a new senior team to help take the UK towards its growth, innovation, sustainability and DE&I goals ~ all of which she will personally spearhead.

Amina said, “As an Agency of the Year winner two years running, the UK has long been OLIVER’s most recognised market ~ one that I am very excited to now lead. My team will remain focused on solving the challenges of modern marketing while making the business a force for good in the world.”

Today, 80% of World Federation of Advertisers’ member-brands have an in-house agency, with more expected to in-house marketing capability in 2023. OLIVER UK pioneered the in-house agency model in 2004 and has since grown to be the leading partner for brands in this space. The UK arm of the business has grown exponentially yoy since 2019. In 2021, it was nominated in six Agency of the Year categories by Campaign and, in the last three years, has ranked high in Adweek’s Fastest Growing list (US).

Amina’s role as UK Group CEO starts from 1st January 2023.