Old El Paso Enlists Team GB Heroes to Celebrate Paris 2024 Olympic Games Partnership

As the anticipation builds for the Paris 2024 Olympics, Old El Paso has launched a brand-new multi-million pound campaign with Team GB. The campaign features the brand’s newly appointed Home Team Heroes: Double Olympic swimming champion Tom Dean MBE, Olympic silver medal winning weightlifter, Emily Campbell, Olympic diving champion and three-time medallist Jack Laugher MBE, and Olympic BMX racing champion, Bethany Shriever MBE.

Team GB and Old El Paso have united over a shared goal of creating more connection this summer. Team GB unites the nation in support of their athletes, while Old El Paso is best enjoyed with friends and families around the table. 

The campaign, which has been led by passions agency M&C Saatchi Sport & Entertainment, kicks off with an exciting competition that offers consumers the chance to win VIP tickets to experience the Paris 2024 Olympic Games, via Promotional Old El Paso Retail Packs across their portfolio, live in-store now. Each of our Home Team Heroes feature on individual packs and all share a golden tip on how they bring their unique flavour to an Old El Paso meal. 

The ‘Make Some Noise for your Home Team’ Masterbrand campaign kicks off with a 30s launch film, that will go live across social and digital. It celebrates eating being the ultimate team sport and showcases all the different flavours every team member brings to the table during an Old El Paso meal. Each ambassador is seen in action in their sport, whilst Chef Tom Dean brings the Home Team together for a celebratory Old El Paso meal. From breaking records to making history, our Home Team Heroes are ready to inspire the nation and Old El Paso want you to make some noise in supporting them.

Head of marketing at Old El Paso, Aditi Hilgers, said, “We are thrilled to bringing to life our Team GB partnership with this campaign as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage. As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table.”

Tokyo 2020 double Olympic Swimming Champion and Old El Paso Home Team Hero, Tom Dean MBE, who also serves as the voiceover and head chef of the campaign’s launch film, gave us some insight on his unique flavour, “Old El Paso is the perfect partner for me and the Home Team Heroes as it symbolises the essence of coming together, just as when we’re competing, where teamwork is paramount! Not only that – we are all excited to share our passion for adventure and flavour, while inspiring others to embrace their own unique tastes and experiences alongside the brand. Whether we’re competing or enjoying meals at home with our friends and family, we thrive in a ‘team’ environment. So now we’re calling on the nation, to get behind us and make some noise!”