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Old El Paso and Team GB Athletes Share a Final Fajita with Families Ahead of the Paris 2024 Olympic Games

18/07/2024
Advertising Agency
London, UK
64
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Film offers behind the scenes insights into the family dynamics of some of the Team GB superstars

With the Paris 2024 Olympic Games just days away, Old El Paso is excited to unveil a heartwarming behind-the-scenes film featuring their ‘Home Team Heroes:’ Tom Dean MBE, Bethany Shriever MBE, Jack Laugher MBE, Emily Campbell, and Kye Whyte.

The film allows a rare window into the family lives of these Team GB athletes as they gear up to leave for the Paris 2024 Olympic Games. As ambassadors gather for one final Fajita Friday with their families before heading to the Games, it's a time for reminiscing, reflecting, and eagerly anticipating the excitement ahead. Old El Paso plays a pivotal role in fostering family connections and bringing people together, cultivating a spirit of togetherness and unity through its flavourful and versatile meals. 

This exclusive behind-the-scenes look, hosted by Old El Paso, reveals the cherished traditions and unique rituals that have become a staple in the lives of these remarkable athletes. Whether its enjoying fajitas, tacos or loaded nachos, everyone featured brings something unique to the table. Through this film, you will see an insight into the athletes' family dynamics, providing a glimpse into their personal lives like never before, where you can listen to their stories, inside jokes and family nicknames.

• Tom Dean MBE: early morning starts, endless pool runs, all the many members of Tom’s family, his very own ‘home team’ have played a pivotal part in his journey to this point. Watch to see which of Tom’s siblings has a habit of making impromptu speeches at the table - a ritual that has become a cherished tradition and captures the unwavering support from his family that fuels his success

• Jack Laugher MBE: get to know diver couple Jack and Lois, as they sit down with their family, who reveal the family member who dons their ‘lucky’ pants every time Jack competes, a quirky tradition has become a symbol of good luck and belief in Jack’s abilities

• Emily Campbell: there’s a huge amount of love and laughter in the Campbell household. Watch to discover the story behind the family member who sends Emily off with a special lucky charm, a heartfelt gesture that serves as a reminder of home and the loved ones cheering her on, no matter where her weightlifting career takes her

• Bethany Shriever MBE: Beth has enjoyed steadfast support from her family since she was very young, a fact that's evident in her journey. Witness a heartwarming moment as Beth's dad brings out her childhood bike, showing an intimate moment that would have been pivotal in kickstarting her incredible career 

• Kye Whyte: Kye joins his Nan, Mum, brother Tre, sister Lasharn and pup, Dior, in South East London for a family meal of fajitas. They discuss his career to date and the brothers fight over the chicken as they spill stories and nicknames from when Kye was starting out

Head of Marketing at Old El Paso, Aditi Hilgers, said, "We are thrilled to partner with Team GB to support our Home Team Heroes as they prepare for the games. This exclusive behind the scenes content not only highlights the delicious, family-friendly meals that Old El Paso is known for, but also the unique stories and backgrounds of these remarkable athletes. It’s a celebration of unity and the power of sharing a meal with loved ones. Old El Paso wants to encourage more consumers to turn their next Friday into Fajita Friday and make this your own ‘Home Team’ family ritual. " 

Work from M&C Saatchi Sport & Entertainment London
Fajita Friday with Team GB
Old el Paso
18/07/2024
7
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15
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