Old Bangers Get New Ads in VML's New NAPA Auto Parts Campaign

To help convince prospective car buyers, NAPA Auto Parts is launching “Old Car Commercials” — an online campaign that uses new-car commercial clichés to help sell old, seemingly worthless cars.

To create the campaign, NAPA Auto Parts responded to online classified ads posted by private owners, each of whom agreed to allow NAPA Auto Parts help sell their vehicles with 60-second commercials. The spots,  created by VML will appear on YouTube, Facebook and other digital channels.

The campaign will continue offline with plans for one old car to be featured inside a shopping mall, side by side with brand new luxury vehicles.

The “Old Car Commercials” campaign follows NAPA Auto Parts’ successful “200,000 Mile Club” rap video, which earned more than four million online views and was profiled on television news programs across the country.