Oikos Flexes Surprising Strength in Big Game Campaign Starring Juno Temple and Myles Garrett

Oikos® is showing up strong on football’s biggest night for its sixth straight year, this time proving that strength can come from places you never expected – even yourself. Featuring multi-nominated actress Juno Temple and pro football star Myles Garrett in the all-new ad “Surprising Strength,” acclaimed director Wayne McClammy and Oikos showcase that there’s more to being strong than what meets the eye.

In the brand’s newest spot, ‘football’s’ sweetheart and one of the league’s biggest musclemen come together in a humorous and action-packed race, as a last-minute gate change throws a wrench in travel plans. Luckily as America’s #1 high-protein yogurt brand, Oikos’ delicious and nutritious snacks help support strength and save the day. With so much protein-packed goodness loaded into such a small package, Oikos is here to show every one of us that we too can outstrong our everyday by making stronger snack choices on Game Day and throughout the year. STRONGER MAKES EVERYTHING BETTER®.

Juno Temple, known for bringing her charm and depth to underestimated characters, couldn’t be more excited to team up with Oikos for her first-ever Big Game spot. “I seriously can’t believe I’m in a Big Game ad. It’s been super fun working with Oikos,” beamed the actress. “This campaign is bold, unexpected, and celebrates a message I hold close to my heart – that strength can come from the most surprising places. It’s always a thrill to flip the script and showcase empowered, strong women who rise to the occasion.”

“The Big Game is a career-defining moment for athletes where they demonstrate their strength at the highest level, but we know that athletes aren’t the only ones who need protein to power their game. At Oikos, we power all types of strength and we’re proud to offer fans nutritious, high-quality protein options that are sure to provide a boost whenever they need it most in their everyday lives,” said Victoria Badiola, vice president of Greek and functional nutrition at Danone North America. “Being able to bring together the dynamic duo of Juno Temple and Myles Garrett while putting surprising strength at the forefront of our Big Game ad is a fun way to bring our brand ethos to life.” 

“As a defensive end, I am constantly adjusting my game to fit different circumstances. I’ve learned to embrace sudden changes instead of fearing change,” said Myles Garett, 2023 Defensive Player of the Year. “Challenges make me stronger and allows me to adapt in unique situations. This is the message I want to share through the Oikos ad: strength can show up in ways you don’t expect – like when a friend lets you lean on their strength when you need it most."