Just in time for Halloween, Ogilvy Canada unveils its latest Hellmann’s project.
Inspired by the weird and wonderful mayo recipes found on social media throughout the years… bologna mayo cake, spicy mayo margarita, mayo popcorn salad… the team has created some cult classic-style visuals evocative of the early 1900s (the brand has been around since 1913!) in a ‘House of Wonders’ series this Halloween.