Ogilvy Miami Talks Hosts Brazilian Marketer Tiago Ribeiro

Next Wednesday, marketer Tiago Ribeiro will give another exclusive lecture for Ogilvy Miami's team. The Brazilian marketer is a specialist in strategic planning, social media, and digital marketing. In 2010 he created a start-up focused on Big Data, digital convergence, and new media, which made it possible for him to be invited to be a consultant for ZOOPPA (USA), the world's biggest company of crowdsourcing marketing. This way allowed him to work on important projects for Diesel, Axe, and Coca-Cola Company.

At the end of 2014, Tiago worked as chief culture officer for Lampada with the creation and development of digital culture for projects of activation and promotion. Then the marketer started his international career focusing on innovation projects. Right after that, he was invited to be digital teams' director at big agencies (Grupo Publicis Brasil, Y&R Peru, McCann Paraguay, WILD FI Uruguay) working with projects focused on Latin America for companies such as McDonald's, Natura, Movistar, Telefónica, Toyota Motor, Calvin Klein, Tommy Hilfiger, Anheuser-Busch, InBev, L'Oréal Paris, Buquebus, Sura, CVC Brasil and Amnesty International.

During the pandemic, Tito launched a personal consultancy called "PROJETO RENASCIMENTO" that focuses on digital transformation.

In his lecture at Ogilvy Miami, the Brazilian marketer will approach subjects linked to e-commerce, digital culture, social media, and Web 3.0. In this lecture, Tito will show concepts and disruptive methodologies linked to innovation focusing on the behaviour of the Latin-American consumer. Tito is a specialist in this subject.

"I'm very happy for the invitation and the opportunity given to me by Luciano 'Chany' D'Amelio, VP of creative services of Ogilvy. These cultural exchanges are very important and helpful for the creative process of global and regional teams" the marketer says.