ODD's Latest M&S Ad 'Goes Pyjamas' for Christmas 2019

Following the reaction to its 'Go Jumpers' campaign, M&S has launched a second fun-filled, family Christmas TV ad – Go Pyjamas – supporting another of M&S’s powerhouse categories.

Whilst not originally planned, M&S and creative agency ODD made the 'Go Pyjamas' advert following the great customer and colleague response in consumer testing to 'Go Jumpers'. The advert follows the same simple premise with the whole family having some fun and jumping around in festive PJs to House of Pain’s 'Jump Around'. Back by popular demand, M&S’s own Jumper Hound, Jinty is once again seen rocking his Christmas jumper at the end of the ad.

Nathan Ansell, M&S’s Clothing & Home marketing director said: “For millions of customers nothing says Christmas like some new pyjamas so we’re really excited for the next part of our campaign which backs another big commercial category for us. It’s all about showing off products which offer great style and great value for the whole family. Our aim is to make sure our customers continue to 'go jumpers' for knitwear, 'go pyjamas' for sleepwear and most importantly 'go shopping' at M&S.”