ODD Picks Up Monsoon & Accessorize Creative Accounts

The Monsoon Accessorize group has appointed creative agency ODD for both of its namesake brands following a competitive pitch.

Founded by Peter Simon in 1973, Monsoon was one of the first brands to bring an exotic aesthetic to the British high street. Now with over 1,100 stores globally across 70 territories, it still owns a unique position amongst its competitors with its emphasis on artisan, heritage, hand embellishment and a contemporary bohemian aesthetic.

Ten years later, Accessorize was born in Covent Garden, as a sister brand to Monsoon, offering on-trend affordable accessories, with a unique identity and distinctive handwriting.

ODD has been tasked with developing a fully integrated global campaign for both brands for SS’16, which will roll out across both offline and online media channels.

Simon Glover, Managing Director, ODD said; “As leading fashion brands that have been a fixture on the UK’s high street for over four decades, we are thrilled to have been appointed to work with both Monsoon and Accessorize, and are looking forward to a creative and long-term partnership.”

Eilidh MacAskill, Group Marketing Director, Monsoon Accessorize added, “This is an important time for both Monsoon and Accessorize as we continue to widen our multi-channel platform offering and presence in our international territories. ODD displayed a strong strategic understanding of the sector and the direction we want to take the brands. We look forward to working together.”