Ocado Launches Exclusive M&S Partnership with First Print Brand Campaign

Ocado is launching its first brand advertising campaign announcing its new exclusive partnership with Marks & Spencer in September 2020.

Ocado is the world’s largest dedicated online grocery retailer and the fastest growing grocer in the UK. The new range will include over 6,000 M&S SKUs, and is the first time consumers will be able to buy M&S products alongside all their favourite branded items from Ocado.

The extensive Ocado range of fresh produce and food brands are showcased against a fresh green background with a playful addition of the food pairing from M&S. Headlines include “Ocado’s got acres of organic veg - and your M&S Chicken”; “Ocado has barrels of crackers - and your M&S Cheddar”, “Ocado has eggs a plenty - and your M&S bacon” and “Ocado’s got buckets of milk - and your M&S cookies”. The end line is: 'Ocado. Our huge range now includes M&S foods.'

Lisa McDowell, head of brand marketing at Ocado, said: “The amazing Ocado range just got bigger! We are so pleased to launch our new partnership with Marks & Spencer. The campaign shows off some of the fresh and iconic M&S products that customers are now able to buy alongside the Ocado range that they already value.”

Chief creative officer at St Luke’s, Al Young, added: “While inspiring unwavering loyalty from its customers, the great value, vast range and market beating service that Ocado offers is not properly appreciated in-market. We can’t wait to help our brilliant clients tell the story of this extraordinary brand.”